Ningbo Textiles

Product DescriptionAs merchandising, design, production and sales of textiles and clothing becomeincreasingly global is to recognize it’s important the role of international political, social and economicperspectives on the market. Going Global: The textile and clothing industry Industryexposes readers the language and basic concepts of the global textile and apparel trade withoutoverwhelming them with data that can be easily outdated. The students are taughtto assess the marketing and procurement of textiles and clothing in four major global tradingregions and the latest trends that impact manufacturing, retail, andconsumption are all over the world.

Going Global: The textile and clothing industry

Our next goal is to Shanshan accomplishing a multinational company. “Shanshan Investment Holding Co. Chairman Zheng Yonggang said.
In 1999, the headquarters moved to Shanghai Shanshan, the first year of the outside world called Firs diversity. 10 years later, a series of beautiful Shanshan international action, just let people know, the original of all is prepared for internationalization.
In 2009, Shanshan international action frequently: in February, Shanshan Group and the world’s largest seller of textiles, the global five hundred companies Itochu of Japan signed a comprehensive cooperation agreement, the latter pulled out a real money 10 billion yen (about 7. 5 100 million yuan), won 28% of the shares of Shanshan Group;
May, Rong He signed with the nickel and cobalt mining project on the cooperation framework agreement, both sides will build a joint venture in Australia, Shanshan 70% of the shares.
July, work by the Shanshan Group Co. , Ltd. Mitsui Fudosan, Japan, Itochu Corporation to develop the Ningboaote Rice project start construction.
This year in February, Firs and Toda Kogyo Co. , Ltd. , Itochu Corporation, the lithium battery cathode materials related to the memorandum was signed to further promote the company’s lithium battery materials industry.
The works for more than 10 years, Shanshan from “multinational” closer.
Ningbo industrial zone, a “little United Nations”
Wang Chun Industrial Park, Ningbo City, Yunlin County in the road, well you can see France, Italy, Japan and other countries flying the national flag fluttered, yes, it is the fashion industry in Ningbo Firs Park.
Ningbo is not an international city, street alley few foreigners come and go. Firs Park, the fashion industry is like a small city, the United Nations, among the patchwork of brand building, international brands and local brands only a stone’s throw away. Zhang Yang face with a local clothing brand stood side by side.
“We now have 22 brand. ” Zheng Yonggang a look of pride, but the number of hands has come, “to me this body suit 10 005, many people do not know Shanshan production. ”
“We did the French brand, has achieved the world’s top class, and each price can be sold for 8,000 yuan, Shanshan suit is fully reached the top level, but the price is 2000 yuan, and we want to Shanshan break out, but people Consumer psychology is not accepted, the grade of culture around the brand. ”
Clothes must be new ideas, perspectives and operational concepts, to enter the “internationalization” of development. “Only their participation in the design, operation over the world brand, local brands have the ability to improve, and then go abroad, or are empty talk. ”
MarcoAzzali, Shanshan “multi-brand, international strategy,” the first “foreign face”, Italy Pharao (GRUPPO FORALL)’s one of the famous men’s brands. Italy Pharao Group, Japan’s Itochu joint club cooperation with the Shanshan Group, founded 宁波杰艾希 (JAC) Garment Co. , Ltd. , in addition to areas outside Europe, production and sales MarcoAzzali brand.
LeCoq Sportif (Le card), the familiar “big cock” is a clothing brand Shanshan “dream team” of one. Shanshan is a music card holding company involved in the development stage can be. In the overall design concept, the current Chinese designers have started 50% of the product design.
Do not think Shanshan is the agent for international brands, Zheng Yonggang goal is clear, if only for the money, did not take the multi-brand line, “We demand the establishment of joint ventures, and to holding. ” Zheng Yonggang, said many of Zhejiang enterprises abroad to buy, but seldom successful, you can buy his technology, equipment or workers, but not acquisition of the local culture.
“Cultural differences can not be avoided, only the interests of the community, we will sit down and running. ”
It is understood that the garments Shanshan Group, only half of its factories, and also 30% of the other manufactured in China and another 20% of the processing abroad, including Japan, South Korea and Italy. Within the Shanshan Group, no barriers of communication between the different brands, brands do not have to worry about internal friction.

On 8 July 2008, “The Ninth Loading Leisure Wear Fair (CHCW)” A reporter asked the press conference, Link, executive vice president of China National Garment Association? Jiang Jie Heng; Service Expo Organizing Committee, vice mayor of Zhongshan Municipal People’s Government? Mr. Feng Yurong; famous fashion designer? Zhang Zhaoda; Service Bo Deputy Director of the Organizing Committee, Sha Town, Zhongshan City Party Secretary,? xi are all reporters’ questions, Jiang Jie Heng, vice president, said said: “China’s casual clothing sector outlook still bright!” CCTV reporter: I would like President Jiang, ask 10 years ago, you mentioned that “to see the casual clothing Shaxi” So for casual wear, what your opinion on the future development? Jiang Jie Heng: “looks casual attire Shaxi my first premiere Casual Wear Fair is said the word, that is my hope Shaxi VS Ken is the future of the clothing set. After 10 years of development, VS clothes still maintained a strong competitive advantage and benefit, it’s worth, I am satisfied and happy. I always think that needs the development of clothing for men, the condition elements of the human recreational life is simple, happy, then our clothes, the relaxed and happy, to clothing design and the perfect combination of people, the attitude to life, the clothes than the feelings of the people is a carrier leisure clothing design-oriented approach. In addition, the core competitiveness of its own brand, look for diversified development, effective use of increased industrial benefits, believe the high-tech fabrics and clothing accessories effective integration of our way and the direction that I do, that China’s development prospects casual clothing is still light, are China’s casual clothing in all corners of the world! Daily Reporter: At present, Guangdong, Zhongshan and other places during the restructuring of industry, what is Mr. Feng Yurong, Deputy Mayor, Shaxi and small businesses how they treat you with the settings? Mr. Feng Yurong: The direction of the current adjustment of industrial structure from labor-intensive to capital-and technology-intensive industrial restructuring of the Board, will have it more or less traditional, labor-intensive service, but I want is that: adaptations inevitably is the impact of temporary nature, the future is bright. Small service is the first step Shaxi agree to adjust the tempo, positive changes in corporate thinking and ideas to find a way out. Second, determine the direction of the setting, you take the brand and product quality improvement and the pursuit of self-improvement of brand value, increase the number of devices is not the case, to increase the increase in value for the entire industry, and eventually open up distribution channels to create well use display platform as a powerful regional brands. Chinese textile magazine reporter: I would like Mr. Zhang Zhaoda 16 October 2008 Look ahead, “the ninth China Leisure Garment Fair (CHCW)”, will bring you to us to do what kind of new highlights? Zhang Zhaoda: First, we will arrange for the opening of the fashion show highlight is “Underwear Show,” stopped before the “Underwear Show” received very good results, click on the site is very high, industry is reputation; second, thematic theme party, we will and television director cooperation in lighting, performing arts, fashion sense, sense for rhythm on us all even more perfect visual and auditory experience, including in the apparel culture, we make clothes fashion and culture closer, especially as the time that can hit you. China Fashion Weekly Reporter: xi secretary, in appreciation the renminbi, exports of heavy pressure Shaxi private services in what way? S xi: Thank you, reporters question, yes, in 2008, China’s textile and clothing companies facing a severe test, especially small and medium-sized service companies. done specifically for the private service Shaxi what is, we have some measures in the first place, we should urge and walk the diversification of the road, in addition to the OEM production, refining the traditional approach, we also need to our own brand, multi-legged walking, lower than the risks build his strong numbers, and secondly, we support the company from traditional to low cost to benefit intensive work transition to the brand, the technology, improve product quality, the profit overall quality to influence brand; also communicate government, associations and businesses, farms and businesses, more exchanges, the joint resistance risk of flooding on the difficulties of today, the Government has introduced a number of measures around the columns, incentives and help guide the export enterprises; last point is important to stress that we move on to the domestic market, constantly expanding the domestic market, minimizing the chance of exports.