On November 23 ten o ‘clock in the morning, and in the seventh on auto show guangzhou as association LiangYong will “Chinese car fashion r&d ” board awarded changan automobile Co. , LTD ZhuHuaRong vice President, changan auto officially became the first Chinese car “fashion colour r&d base” — this is so far in the auto industry association of China’s fashion set up r&d base first colour. The cooperation between the industry as “by China’s automobile industry and fashion of win-win cooperation, not only the research into the official colors for the theoretical system, China’s auto industry to provide theoretical guidance for fashion fields, and fills the gap in the fields of Chinese automobile colour, has opened the first major significance”. According to introducing, the sign of the strategic cooperation agreement, China fashion association will be invited to fashion industry insiders instructor or professional teams into changan automobile, and models developed by researchers automobile fashion colour, with color trend of research and of automobile colour. In the fierce market competition, changan auto cars to the trend of the world to consumers and timely psychological needs more profound insight preempted the opportunity, provide consumers with more fashionable and beautiful product, consumer demand for high quality life, in pursuit of a car color opens a vast ocean. China fashion LiangYong association, said China fashion association and enterprise, and enterprise’s strategic cooperation with the launch marry xiang yue directly. On October 16, China’s first car color trends conference held in Beijing, the China association of automobile colour of colour trends of professional committee of China by 2010, the first car colorific trend report released formally. Report to the user hatchback, orange, yellow, red, buy more than 100,000 yuan, especially when A small A00 level of user A0 to orange, yellow more preference. But xiang yue marry the color is listed on the flame “flash – it is not only for the orange, the report provides evidence, more show changan automobile for China’s mass consumption psychology and fashionable trend of accurate grasp. Based on changan automobile keen insight and the , application fields in color, the colour of quality of China association of resources in the principle of reciprocity and mutual benefit, and changan automobile launched this strategic cooperation. It has long been, changan auto market and consumers seriously study the psychological demand. In order to grasp the fashion colour, grasps trend, early in May this year, changan auto institute of China and asean fashion designer, Japanese auto colour expert on wheels, finally discussed too, launched by series of research will lead the market trend hatchback orange yue xiang marry. Color in the domestic research started late and automobile industry is the color theory Chinese officials say the fashion association for color, although at present the planning and integrated consciousness, in automobile industry is not valued, let alone formed a complete system, but from the overall situation, individualistic consumption gradually into the mainstream of consumption, easy car and connotation of colour can no longer meet consumer products, only mastering psychological demands of the consumers, to win the market. Changan automobile as domestic first car fashion colour, not only will make research base in changan automobile car fashion trends, master from a new Angle guide consumers choose the most suitable drive, at the same time, the innovation of China’s fashion association will make more directly, more comprehensive holding material, colour is more guidance cars. Colour, as contact automobile manufacturers, with users of products for our future will link, the development of the car industry provides positive reference and guidance. And changan automobile will provide consumers with the first more fashionable and beautiful product, consumer demand for high quality life. Believe with yue xiang marry and changan automobile models of follow-up and more and more consumers will controlling the colour of profusion, free shuttle in the road.

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  At present the town’s manufacturing enterprises closer to 50, the main chain of the production allocation device, crank sprocket, flywheel, brake, pedals, grips and other bicycle series of , products are exported to all over the country and the United States, Germany, Japan, Italy , Brazil, Turkey, Bulgaria, South Korea and dozens of countries and regions, is expected to reach 800 million yuan this year’s output. Sheng Town has the following in Taiwan, Guangdong, Tianjin, Kunshan, Jiangsu Province, the country also is an important bicycle production .
Bicycle parts industry are to gather Katsuyama
W Town bicycle parts production base in the rise of industrial gradient transfer with the local “rich funds” the crystallization of the organic integration. This is evident from Ningbo Day Cheng (SUNRUN) Industry & Trade Co. , Ltd. and growth, fission is evident.
Established in 1991, Ningbo City on Cheng Industry & Trade Co. , Ltd. is the earliest a local bicycle parts manufacturing enterprises, the enterprise was mainly in Guangdong, Tianjin and other places some of the state-owned enterprises outside the variable speed drive system supporting production bike parts, the latter gradually extended to the dial-chain devices, variable speed flywheel, crank sprocket, brake components and other four series of more than 80 varieties of the past two years, annual sales were more than 100 million yuan.
Over the years, Sheng Town has been cloth angle material market and the development of the apparel industry linkage known, but the relatively small number of industrial enterprises. As the days grow Cheng’s, around 1997, a number expected to operate in the clothing fabric corner accumulated a certain amount of capital Katsuyama Cheng merchants began to imitate Japanese companies to set up bicycle parts business. Start at the beginning, mostly a few friends, relatives, joint ventures, co-operation exists in the form of family workshops, the investment amount is relatively small, only Ersanshiwan Yuan, a great feeling stones — try the taste.
At that time, a time when restructuring of state-owned enterprises have started the influx of cheap labor, lower manufacturing costs, Katsuyama, while bicycle parts have obvious advantages because of the price, the products are very popular, but also accelerated the bicycle parts industry to shift Katsuyama, businesses continue to grow.
In 2000, the company began to take shape the day gallop fission into two separate companies: Ningbo City on Cheng Industry & Trade Co. , Ltd. and Ningbo tournament crown Vehicle Industry Co. , Ltd. , the original business when the two families Xu Qiang, XU Guo-ming, were in charge, Last year, sales of these two companies have more than 100 million yuan. Many enterprises have freed some of its shareholders alone to do business, number of enterprises has increased rapidly, and soon form a starting a competitive pattern of industry has constantly grown.
To win a competitive edge in the competition, many companies hesitate to invest, the introduction of international standards of precision cold forming, CNC machining, heat treatment, multi-station stamping and other key technologies to improve production processes. The Government will grasp this opportunity and introduce preferential policies, guide enterprises into the park, to encourage enterprises to engage in technological transformation. It is understood that leading enterprises such as race crown the annual investment in technological reform accounted for 3-5% of sales.
Today, Sheng Town bike parts industry cluster has taken shape advantage: business focus, the product is complete. And Guangdong, Kunshan, etc. compared to configure the radius of the shortest, purchasing the lowest cost. This is the procurement of domestic and foreign merchants gathered in Katsuyama root causes of bicycle accessories.
Away from the “advanced manufacturing,” how far
Careful of people is not difficult to find wins mountain bike should not have massive advantages are obvious, but the factors constraining development of the industry have become increasingly apparent.
First of all, low-cost strategies become increasingly ineffective. According to tournament crown Vehicle Industry Co. , Ltd. Ningbo, Xu Ming, general manager of introduction, wins mountain bike parts There are two major flows: one is with the domestic well-known automobile manufacturers supporting the export or direct export; there is a kind of entering the maintenance market. Regardless of where they are sold, are relying on time-tested “cost advantage” and “low-price competition” strategy, a number of businessmen at home and abroad Dou Yiquan similar enterprises in the local orders can often be more cheap. However, faced with raw material prices and labor costs in recent years, continuous improvement, a considerable number of enterprises have entered the loss of balance, “Si Pin price” of the lung power has been, and it can be configured to low-cost, low quality spare parts or raw materials to reduce costs , which led to decline in the quality. Ningbo Inspection and Quarantine, according to light industrial products test center to concerned parties, in the first half of this year exports of bicycles exist in 73. 8% of quality problems is a material difference or a result of inadequate control of heat treatment process.
Second, because bicycle parts industry with low barriers to entry, most enterprises there is the management level is not high, inadequate investment in technology development, not high equipment levels, resulting in technological content of products is not high, lack of market competitiveness. Extensive business expansion still dominated.
Third, the lack of vehicle, driven by corporate sales be controlled by others, trade, big variables. Guangdong, Tianjin, the state-owned enterprises to undertake business management experience and technical advantages; Kunshan dozens of parts enterprises from Taiwan-funded enterprises to lead the Giant has a significant brand advantage. The city wins the township’s bike accessories is relatively low grade, and many parts the apparent lack of well-known brands business driven, market access, limited space.

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