Ningbo Textiles

    The development of the last two decades is the garment industry opportunities and challenges of the year, after the product management, brand management, capital management and resources to operate four phase, have been or are being achieved by the family workshop to the factory-style management, the factory-style management to group management, group management to the stock by the management of leap, forming a large-scale production capacity.
So the opportunities facing the garment industry at this stage there are those who do?
(A) increase people’s income has stimulated the purchasing power of clothing
A direct result of the consumption structure upgraded sales model changes in the total amount of climbing, based on a number of enterprises are facing a sales model innovation test.
2005 January-September to 599. 6 yuan per capita expenditure on clothing, compared with growth of 32. 7% over the same period in 2004, the per capita expenditure was 441. 8 yuan to buy clothes, an increase of 40. 6%, accounting for 61. 6% of clothing expenditure, of which the first three quarters of clothing price ratio increase of 24. 8% over the same period last year, the price increase and exciting.
Volume expansion and upgrading of the structure to enable enterprises to have more mode selection, a base and conditional garment enterprises must carry out product upgrades ahead of the strategic planning, the future, China will be able to brand there own rating, local luxury clothing brand was born basically meets the conditions. China fashion market imbalances characteristic determines that China’s top apparel brands must be regional.
The key to the concept of selling high-end Japanese brand clothing increasingly highlight the role of product sales. From the sky casting a net into the precision strike, corporate marketing and strategic synergy model of resource matching faces enormous challenges. 2005 season to buy clothing and other seasonal changes in the 2,5,7,9 month season, in recent months to buy clothing expenditure per capita respectively, over the same period last year 117. 4%, 52. 7%, 92. 9% and 41%, sales of the role of Golden Week is even more prominent.
(B) the advantages of human resources
Low cost is the main aspects of competition in the industry, professional and technical reserves and low-cost human resources will lead to competition in the industry of the two distinct destination.
The needs of people first and business development strategies related. In China, competition in the industry was driven mainly in two aspects: the brand and cost.
Many garment and textile professionals nationwide colleges and universities, these schools there is no doubt that for the development of the apparel industry provides a rich talent pool. So far, the national research institutes with 104 apparel, clothing colleges and universities 2, and in more than 40 institutions of higher learning in the creation of professional clothing (lines), these are the future of garment enterprises in China brand strategy supporting the foundation.
Garment industry is labor-intensive industry, so make full use of human resources is the key to supporting this industry. From the Labor and Social Security Bureau released the 2005 top ten industry labor costs point of view, garment and textile industry a minimum. The use of cheap labor resources to the development of garment industry is undoubtedly in the clothing production costs at a competitive advantage.
(C) impact on the price of cotton and chemical fiber garments for export
China’s clothing and the whole textile industry, the rise of international status, first of all depend on their degree of integration of industrial clusters, large and small and complete status of the industry simply will not have international influence, the so-called international brands would not dream of achieved.
Garment industry, and the price of cotton fiber is closely related to China is cotton and chemical fiber producing countries is also a big consumer of cotton and chemical fiber prices have begun to affect the international price movements, which for the Chinese apparel export costs and prices have a significant impact.
Output of the status of how to develop the right decisions that affect the status of the global market, China’s garment industry, how raw materials industries to conduct joint or integrated, to achieve the convergence of forces, such a prospect is very attractive, in which trade associations and industrial capital, the use of leverage will be a key influence on the power.
(D) of the Association to join forces have demonstrated the value of
From the overall capacity of China’s industry is already ranked in the world in front, but from the overall competitiveness point of view and a far cry from the advanced level, in particular the profitability of less than 10% of others, first change the small and complete practical reality is that the industry Therefore, industry associations such as the joint approach is a very good choice.
Simply do not have the competitive small and complete, and only the use of joint forces in order to develop and grow, Wenzhou, Zhejiang enterprises, especially in the joint association of garment enterprises in the provision of access to information, the joint set design agencies, joint procurement, joint sales promotion, joint rally and so on to go the forefront of the country. Wenzhou’s products despite the road brand is still a considerable distance to go, but the business philosophy has been inspired by the strategic value of this industry group. In fact, in the Zhejiang, trade associations, the strength of the resources is to transport back to the Greater Shanghai, Zhejiang, international fashion information is becoming the competitiveness of enterprises in Zhejiang.
Even if we have a number of negative factors, but the industry is still generally agreed that China’s garment industry is now facing rare opportunities for development during this period known as the Garment Industry Development’s “period of strategic opportunity. ” China’s clothing industry is currently the focus should be on restructuring, strive for high-end products have a new breakthrough, especially with the advent of the post-quota era, China’s garment industry will face a major change in the situation.
From the international environment, the world’s economic growth and trade patterns of the development trend of China’s garment industry will be a favorable opportunity; from the domestic situation, China’s overall national strength has further enhanced China’s garment industry will provide more powerful support and a higher level of market demand; the same time, technological development and progress, increase productivity, but also for the development of China’s clothing industry, more advanced facilities, which will greatly reduce China’s clothing industry and the gap between the world’s advanced level.