Clothing, “King” Firs goal: the world Top 500 in force
Our next objective is to achieve Shanshan a multinational company. “Shanshan Investment Holding Co. Chairman Zheng Yonggang sagte.1999 the headquarters moved to Shanghai Shanshan, called the first year of the outside world Firs diversity. 10 years later, have a number of beautiful Shanshan international action, just as people know the original is all for internationalization vorbereitet.Im 2009 Shanshan international action often: in February, Shanshan Group and the world’s largest seller of textiles, the global five hundred companies Itochu of Japan signed a comprehensive cooperation agreement, the latter pulled a real money-10 billion yen (about 7 5 100 million yuan), won 28% of the shares of Shanshan Group; May, Rong He signed with the nickel and cobalt mining project on the cooperation framework agreement, both sides of a joint venture in Australia to build Shanshan 70% of the shares . July, the work of Shanshan Group Co., Ltd. Mitsui Fudosan, Japan, Itochu Corporation to develop the Rice Ningboaote project with the construction beginnen.Dieses year in February, fir and Toda Kogyo Co., Ltd., Itochu Corporation, the lithium battery cathode materials in connection with the Memorandum was signed to further promote the company’s lithium-battery-Industrie.Die work for more than 10 years, from Shanshan “multinational” näher.Ningbo industrial estate, a “little United Nations,” Wang Chun Industrial Park, Ningbo City, Yunlin County in the street, and you can see, France, Italy, Japan and other countries flew under the national flag, yes, it is not the fashion industry in Ningbo Firs Park ist.Ningbo an international city, street, alley a few foreigners come and go. Firs Park, the fashion industry is like a small city, the United Nations, the patchwork quilt of brand building, international brands and local brands, just a stone’s throw away. Zhang Yang’s face with a local clothing brand stood side by side. “We now have 22 brand. “Zheng Yonggang a look of pride, but come the number of hands,” to me this suit 10 005, many people do not know Shanshan production. “” We have reached the French brand has the world’s top class , and any price can be sold for 8,000 yuan, Shanshan suit is fully achieved the top level, but the price is 2000 yuan, and we want to break Shanshan, but people Consumer psychology is not allowed, the degree of culture around the brand. “Dresses have new ideas, perspectives and operational concepts, the” internationalization “of the development will occur.” Only their participation in the planning, operation around the world brand, local brands have the ability to improve, and then go abroad or empty talk. “MarcoAzzali, Shanshan” are multi-brand, international strategy, “the first” alien face “, s Pharaoh Italy (Gruppo FORALL)” one of the most celebrated brands. Italy Pharaoh Group, Japan’s Itochu joint cooperation with the Association Shanshan Group, founded 宿³¢æ°è‰¾å¸Œ (JAC) Garment Co., Ltd., in addition to areas outside Europe, production and distribution MarcoAzzali Marke.LeCoq Sportif (Le-card), the known “Big Cock” a clothing brand Shanshan “Dream Team” is one of. Shanshan is a music card can be incorporated holding company in the development phase. In the overall design concept, the current Chinese designers have 50% of product design not begonnen.Glauben, Shanshan is the agent for international brands, Zheng Yonggang goal is clear, if only for the money, not the multi-brand line “We demand the establishment of joint ventures and operations.” Zheng Yonggang, said many of Zhejiang companies to buy abroad, but rarely successful, you can buy its technology, equipment, or employees, but not acquisition of the local culture. “Cultural differences can not be avoided, only the interests of the community, we will sit down and run. “It is understood that the garments Shanshan Group, only half of its factories, and even 30% of the other manufactured in China and another 20% of the processing abroad, including Japan, South Korea and Italy. Within the group Shanshan, no barriers of communication between the different brands, brands do not have to worry about internal friction.